The Challenge: Transforming B2B
Operations for a Multinational Corporation

The case study concerns a multinational corporation called “the company” for confidentiality purposes. With operations spanning 100 countries worldwide, the company has established itself as a major player in various industries, including non-ferrous metals, viscose filament yarn, cement, chemicals, branded apparel, and more. Employing over 100,000 employees both directly and indirectly, the company is on the Fortune 500 list and generates annual revenue of over $50 billion.